LuxeLab — FINAL Email Funnel
RESET VERSION · Calculator Audit Data Fully Integrated · GHL Custom Fields Mapped
Affiliate Target: Luke Maguire's VIP Travel Club · jvz8.com/c/2995157/418177/
By Marissa Macabuhay, CPA, MBA · MetaThriving2dMax Studio
✦ The Corrected Funnel Architecture
🌐
Entry Point
Visitor lands on index.html. Clicks "✦ Run My Free ROI Audit →" button in the hero.
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📊
7-Question Calculator
Visitor completes all 7 questions. Sees their personalised result: "You are leaking $23,400/year." Score, per-trip savings, free trips equivalent all shown.
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💾
Audit Saved to Session (NEW)
Clicking "Register & Unlock All Access" now calls saveAuditToSession() — stores all 9 audit fields in sessionStorage BEFORE the GHL form is shown. The gate heading updates to show their personal number.
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📋
GHL Form — Priority Endorsement Gate
Visitor sees the form with heading: "$23,400 Leakage Identified" — personalised from their audit. They enter name + email and submit.
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⚡
Dual Webhook Fire (NEW)
postAuthRedirect() now fires the GHL webhook with the full audit payload: annual_savings, score, class_selected, trips_per_year, points_usage, flexibility, goal, annual_spend. GHL receives ALL 9 fields as custom contact data — ready for email merge tags.
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🧪
Redirect → /lab
Contact lands on the Strategy Lab welcome page. Session is authorized. All 10 Search Apps unlocked. Masterclass CTA visible at top.
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📧
7-Email Sequence Fires in GHL
GHL Workflow trigger: Form submitted → Tag luxelab-registered → Start sequence. Emails 1 and 2 use the personalised audit merge tags. Emails 3–7 convert to the masterclass. One sequence only. All other workflows paused/archived.
⚡ GHL Reset — Do This Before Building the Sequence
1
Pause ALL existing workflows for this product. Go to Automations → Workflows. Toggle every welcome, onboarding, or opt-in workflow to OFF. Do not delete yet — just pause. This prevents any contact from entering two sequences simultaneously.
2
Create GHL Custom Fields. Go to Settings → Custom Fields → + Add Field. Create one field for each webhook data point (see table below). This is what allows {{annual_savings}} to appear in your emails.
3
Build ONE new workflow. Name it "LuxeLab FINAL Sequence — 2026." Trigger: Form IKXSlEUIjStbOEtcTqdh submitted. Add tag: luxelab-registered. Add guard: if tag luxelab-registered already exists → exit workflow immediately.
4
After sequence is live and tested — go back and archive the old paused workflows. Clean slate = clean data = clean reporting.
5
Upload index_v3.html to your hosting. This is the updated version that saves audit data to session and fires the enriched webhook on form submission. Replace the current index.html.
GHL Custom Fields Setup
Create these fields in GHL → Settings → Custom Fields → Contacts. The field key (left column) must match exactly what the webhook sends. Once created, you can use the merge tag (right column) inside any GHL email.
| Webhook Field Key |
GHL Field Label |
Type |
Email Merge Tag |
Used In |
| annual_savings |
Annual Savings Identified |
Number |
{{contact.annual_savings}} |
Emails 1, 2, 4 |
| annual_spend |
Annual Travel Spend |
Number |
{{contact.annual_spend}} |
Email 2 |
| savings_score |
CPA Audit Score |
Number |
{{contact.savings_score}} |
Email 1 |
| class_selected |
Class of Service |
Text |
{{contact.class_selected}} |
Emails 2, 4 |
| trips_per_year |
Trips Per Year |
Text |
{{contact.trips_per_year}} |
Email 2 |
| points_usage |
Points Usage Level |
Text |
{{contact.points_usage}} |
Email 3 |
| flexibility |
Date Flexibility |
Text |
{{contact.flexibility}} |
Email 2 |
| goal |
Travel Goal |
Text |
{{contact.goal}} |
Email 2 |
| app_source |
Lead Source |
Text |
— |
Reporting only |
Sequence Timing — At a Glance
Day 0
Email 1 — Your Audit
Show them their personal leakage number. Deliver Lab access.
REVISED
Day 1
Email 2 — Your Profile
Use their answers to identify which 3 apps recover their specific gap.
NEW
Day 2
Email 3 — Points Audit
Deliver points arbitrage method. Value email. No pitch.
REVISED
Day 4
Email 4 — The Invitation
Main affiliate pitch. Endorsed briefing invitation with their savings number as the hook.
REVISED
Day 5
Email 5 — What's the Catch?
Transparent objection handling. Affiliate disclosure. Trust builder.
Day 7
Email 6 — Social Proof
Peers registered. FOMO. Urgency without pressure.
Day 9
Email 7 — Final Close
Last ask. Permission-based. Respect converts fence-sitters.
✦ Uses Audit Data — Personalised Subject Line
Goal
Open with their personal leakage number — not a generic welcome. Deliver Lab access. Establish Marissa's CPA credibility. Make them feel the audit was real and specific to them.
Hi {{contact.first_name}},
Your CPA audit is complete.
Your number: ${{contact.annual_savings}} in identified annual leakage.
That's the estimated gap between what your current booking method costs you and what a forensic arbitrage approach would cost for the same trips, same class, same hotels.
Your audit score: {{contact.savings_score}}/10.
This is not an estimate pulled from a generic calculator. It's based on your specific answers — your travel frequency, your class of service ({{contact.class_selected}}), your points usage, and your date flexibility.
Your full Strategy Lab is now live:
Primary CTA — Lab Access
→ Open Your Strategy Lab: https://luxetravelconcierge.co/lab
Inside your Lab:
→ All 10 proprietary Search Apps are unlocked for your session
→ The CPA's Guide to Luxury Travel Arbitrage — download your PDF
→ 6 AI Protocols you can copy into ChatGPT or Gemini right now
→ Access to Luke's 2026 Briefing invitation — I'll send full details in 3 days
A word about who I am.
I spent 31 years as a Chief Accountant auditing government finances. I didn't come to travel as a blogger or a points hobbyist. I came as an auditor — and the first thing I found was that luxury travel pricing is structurally rigged against the consumer.
Airlines and hotels operate a two-tier pricing system. The public pays Tier 1 Retail — marked up 40 to 70%. Insiders access Tier 4 Distressed Inventory — the same seats, same suites, at a fraction of the cost.
Your ${{contact.annual_savings}} is the size of that gap in your specific situation.
Over the next few days I'll show you exactly how to close it.
With endorsement,
Marissa Macabuhay, CPA, MBA
MetaThriving2dMax Studio · LuxeTravel Concierge
P.S. — Start with the "Elite Suite Negotiation" protocol in your Lab. Copy it directly into ChatGPT with your next hotel name. It's the fastest way to see the methodology in action on a real booking.
GHL: Send Immediately on Form Submit
Uses: annual_savings, savings_score, class_selected
REVISED — Personalised Subject + Opening
✦ Fully Personalised — Uses 5 Audit Fields
Goal
This is the email that feels like a private consultation. Use their actual answers to tell them which 3 of the 10 apps will recover their specific gap. This builds deep trust and drives Lab engagement before the pitch begins.
Hi {{contact.first_name}},
Yesterday you received your audit number: ${{contact.annual_savings}}.
Today I want to be more specific.
Based on your answers — {{contact.trips_per_year}}, {{contact.class_selected}}, {{contact.flexibility}} dates, traveling for {{contact.goal}} — here is where your leakage is actually concentrated, and which 3 apps inside your Lab are designed to close it.
──────────────────────────────
APP 1 — SNIPER AI (T-48 Intelligence)
Your class of service is {{contact.class_selected}}. This is the single highest-leverage position in the T-48 arbitrage window.
Airlines release unsold {{contact.class_selected}} inventory aggressively in the 48 to 72 hours before departure — because an empty premium seat is a total loss the moment the plane takes off. Sniper AI monitors this window 24/7 across 47 airline partners on your routes.
If your dates have any flexibility (yours: {{contact.flexibility}}) — this app has the highest ROI of all 10.
──────────────────────────────
APP 2 — VILLADROP MONITOR (Distressed Hotel Intel)
5-star hotel vacancy follows the same perishable asset logic as flights. A vacant Ritz-Carlton suite on a Tuesday night is worth zero after checkout time.
VillaDrop tracks occupancy pressure at Four Seasons, St. Regis, W Hotels, and 200+ 5-star properties. When vacancy drops below a threshold, the discount window opens. For your travel profile, this app alone can recover $2,000–$6,000 per extended trip.
──────────────────────────────
APP 3 — CPA AUDIT LEDGER (Points Portfolio)
Your points are sitting in a loyalty program being treated as a reward. The CPA Audit Ledger treats them as a fluctuating financial asset.
It scores your current portfolio and identifies the highest-return transfer window available this month. Moving from $0.01 per point to $0.08–$0.12 per point on 100,000 points is a $7,000–$11,000 swing. From the same balance. Using the same airlines.
──────────────────────────────
All three apps are live in your Lab right now. No additional registration required — your session is already authorized.
Primary CTA
→ Open My 3 Priority Apps: https://luxetravelconcierge.co/lab
In 2 days I'll introduce you to the system that built these apps — and how to access the creator's personal briefing for free, through my endorsement.
Marissa
P.S. — Jeanette, one of our members, used Sniper AI on a Brisbane → Ottawa Business Class routing. She paid $4,393 AUD instead of $12,670 AUD. That's $8,277 reclaimed on one ticket. Same methodology. Same window. Now available to you.
GHL: Wait 1 Day After Email 1
Uses: class_selected, trips_per_year, flexibility, goal, annual_savings
NEW EMAIL — Replaces Old Case Study Email
✦ Uses Points Profile Field
Goal
Pure value delivery. No pitch. Uses their points_usage answer to personalise the opening. Build trust before the main offer arrives tomorrow.
Hi {{contact.first_name}},
In your audit, you told me: {{contact.points_usage}}.
Let me show you what that means in dollar terms.
The average traveler redeems points at $0.01 per point.
The CPA arbitrage rate: $0.08 to $0.12 per point.
That's up to 12× more value — from the same points balance, using the same airlines.
Here's why the gap exists.
Most redemptions happen through the airline's own portal — where the airline controls the exchange rate. They set it at $0.01 because most people accept it without question. It looks like a reward. It's actually a discount to the airline, not to you.
The arbitrage method targets transfer bonus windows — specific periods when airlines need to move inventory and will accept point transfers at rates that return $0.08–$0.12 per point in real travel value.
In auditing terms: this is the redemption gap. The difference between the rate the portal publishes and the rate a forensic audit extracts.
If you hold 100,000 points right now:
At $0.01 → $1,000 in value
At $0.10 → $10,000 in value
The CPA Audit Ledger in your Lab scores your current portfolio and identifies your highest-return transfer window available this month. If you haven't opened it yet — today is the right day.
CTA — Lab Access
→ Score My Points Portfolio: https://luxetravelconcierge.co/lab
Tomorrow I'm sending you an invitation I've been holding.
It's the reason the entire Lab was built — and why my endorsement changes the terms of your access to it.
Watch for it.
Marissa
P.S. — Every email I send has one concept, one number, and one action. No filler. That's how I ran audits for 31 years. That's how I run this.
GHL: Wait 1 Day After Email 2
Uses: points_usage
Goal: Value Delivery — No Pitch
✦ Personalised Subject Line Uses Annual Savings
Goal
Primary conversion email. Direct invitation to Luke's free briefing via affiliate link. The subject line hooks with their personal number. The body bridges from their audit result to the system that closes it. This is where commission happens.
Hi {{contact.first_name}},
Your audit identified ${{contact.annual_savings}} in annual leakage.
The 10 Search Apps in your Lab are built to close that gap. But I want to tell you where those apps came from — and why my endorsement gets you something the public doesn't have access to.
The 10 Search Apps in your Lab — Sniper AI, VillaDrop, JetScout, and the 7 others — I built those. They are the forensic audit tools of LuxeTravel Concierge, and they are yours free.
But the apps point to something bigger. Luke Maguire created the VIP Travel Club — the world's first travel membership system approved on JVZoo — and the community where the full methodology lives at scale.
Once a year, Luke runs a live briefing. Free to attend. But gatekept — you need a verified referral to access it without going through the standard vetting queue.
I am a VIP 100 member. My endorsement is your bypass key.
Through my link below, you get:
→ Direct entry to the 2026 VIP Travel Briefing — free
→ VIP 100 referral status — bypasses standard queue
→ Luke's personal WhatsApp number (given to live attendees who engage)
→ Access to the private VIP Travel Club community
The briefing itself costs nothing. What Luke presents during the briefing — his full VIP Travel Club membership — is his offer to make. Your decision to make. No pressure from me.
My job is to get you in the room with the right credentials. I've done that.
Primary Affiliate CTA — Your Commission Link
→ Claim My Endorsed Briefing Seat: https://jvz8.com/c/2995157/418177/
This link carries my VIP 100 endorsement. The system recognises you as a priority referral when you register through it.
Register now. The briefing fills from endorsed referrals first.
Marissa Macabuhay, CPA, MBA
VIP 100 Member · LuxeTravel Concierge
P.S. — Your {{contact.class_selected}} profile is exactly the travel tier the T-48 methodology was designed for. The T-48 window for {{contact.class_selected}} is where the largest arbitrage returns are concentrated. The briefing shows you how the VIP Travel Club community applies this at scale.
GHL: Wait 2 Days After Email 3
Uses: annual_savings, class_selected
REVISED — Personalised Subject + Audit Bridge
PRIMARY CONVERSION — Affiliate Link
Goal
Handle the #1 objection head-on with complete transparency including affiliate disclosure. Transparency builds the trust that converts. This email protects your credibility and removes the last barrier for skeptical subscribers.
Hi {{contact.first_name}},
I want to be completely direct with you about something.
When I first encountered Luke's system, I had the same reaction most analytical people do: "This sounds too good. What's the actual pitch?"
So let me tell you exactly what the briefing is — and what it isn't — with nothing left out.
What the briefing IS:
A live presentation by Luke Maguire. He presents the full VIP Travel Club system — the community, the methodology at scale, and how members collectively use distressed inventory principles to recover travel costs the way institutional investors recover financial returns. The 10 Search Apps you already have in your Lab are your entry point into this world. The briefing is the next level. It is free to attend. No payment is required to enter.
What comes AFTER the briefing:
Luke presents his full VIP Travel Club membership. It's a paid program. He makes the offer during the briefing. You decide then — with full information in front of you. I will not pressure you either way.
My role — and full transparency:
I am a VIP 100 affiliate. I earn a commission when someone I've endorsed joins the paid membership. This is standard JVZoo affiliate practice. I'm telling you this directly because I think you deserve to know it — and because I believe in the methodology regardless of whether you join.
I saved $8,277 on one booking using this system. My members have collectively recovered over $3.2 million. The methodology is real and auditable — which is exactly the standard I hold everything to after 31 years as a public finance auditor.
The briefing is free. The decision is yours. The endorsement is genuine.
Re-Offer Affiliate Link
→ Register for Free Briefing: https://jvz8.com/c/2995157/418177/
If you have questions before registering — reply to this email. I read and respond personally.
Marissa
P.S. — Transparency is not weakness in marketing. It's the highest-converting signal of credibility. I would rather you register because you trust me than because I pressured you. One leads to a long relationship. The other doesn't.
GHL: Wait 1 Day After Email 4
Goal: Objection Removal + Affiliate Disclosure
Goal
Social proof + peer action = FOMO without manipulation. "Your audit cohort" language connects them to others who completed the same calculator — making the social proof feel directly relevant, not generic.
Hi {{contact.first_name}},
A few days ago I sent you the invitation to Luke's 2026 Briefing.
Several people from your audit cohort — people who completed the same 7-question calculator you did — have already registered.
Here's what one member wrote back after attending:
"I was skeptical. A CPA endorsing a travel system felt unusual. But the forensic framing made the methodology make sense in a way travel bloggers never do. They talk about hacks. Marissa talks about liquidity gaps and perishable asset windows. After the briefing I understood the full system — and I've already recovered more than the membership cost on two bookings."
— VIP Travel Club Member (registered via Marissa's endorsement)
Here's what I want you to notice: they were skeptical too.
Skepticism is the right response when something sounds this good. I was skeptical. The case studies converted me — because the numbers are audited, not estimated.
Your audit identified ${{contact.annual_savings}} sitting in a leakage gap. That number doesn't change whether you act on it or not. The briefing is still free. The endorsed access is still available through my link. But the live event has a capacity ceiling.
Affiliate CTA — Urgency Frame
→ Secure My Endorsed Seat: https://jvz8.com/c/2995157/418177/
Marissa
P.S. — Luke gives his personal WhatsApp to live attendees who show up and engage. That's not a marketing claim. I have it. Members of this community have it. Register and show up ready.
GHL: Wait 2 Days After Email 5
Uses: annual_savings
Goal: Social Proof + Urgency
✦ Final Personalised Subject Line
Goal
Final close with dignity. Permission-based — explicitly say this is the last ask. Respect earns last-minute conversions from people who needed time. The personalised subject line is a final reminder that their number is real.
Hi {{contact.first_name}},
This is the last time I'll mention Luke's 2026 Briefing.
I've sent several emails about it because I believe in the methodology — and because my VIP 100 endorsement gives you access that standard registrants don't have. That matters, and I wanted to make sure you knew it was available.
But I also respect your inbox and your decision-making process.
If it's not for you right now — that's genuinely fine. Your Lab access, your 10 Search Apps, your Playbook, your AI Protocols — those are yours with no conditions and no expiry. I'll continue to email you with new protocol updates and arbitrage alerts.
If you're still considering it, I want to make the decision as simple as possible:
The briefing is free.
You register once through my endorsed link.
You attend live and hear the full system from Luke directly.
You decide then — with complete information — whether the paid membership is right for you.
Your audit found ${{contact.annual_savings}} in leakage. That number is waiting to be recovered. The briefing is the fastest path to understanding the full system that closes it.
Final Affiliate CTA
→ My Final Invitation: https://jvz8.com/c/2995157/418177/
If you're already registered — thank you. Watch for briefing details from Luke's team.
If not — this is my last nudge. Either way, the Lab is yours.
With endorsement and respect,
Marissa Macabuhay, CPA, MBA
MetaThriving2dMax Studio · LuxeTravel Concierge · Philippines
P.S. — After this email, the sequence closes. Future emails from me will be Lab content only — new protocols, arbitrage alerts, and system updates. No more briefing mentions unless you ask directly.
GHL: Wait 2 Days After Email 6
Uses: annual_savings
Final Conversion — Permission Close
Add Tag: sequence-complete · Exit Workflow